Jay Pedersen
Who Jay is and how he runs the business.
Jay builds and runs an independent platform business: TurnTwo and its sub-products Lens and Workbench, plus the satellites SetWhen and TrustFirst. He works across technical and non-technical domains.
Brand voice
"Jay Pedersen" is the public brand — turntwo.dev and body copy. "Jason Pedersen" is the formal and LinkedIn name; profile fields render Jason automatically.
Background that shapes the work
Coast Guard veteran. Over 2,000 dives, PADI and SSI instructor across wreck, rescue, and enriched air. His go-to dive computer is the Shearwater Teric, the visual reference behind TurnTwo's palette — see the Workshop Editorial design system. Reach for nautical-engineering metaphors before tech-startup ones.