Lens
TurnTwo's business evaluation and modernization platform — free audit on top, paid assessment underneath.
Lens is a sub-product of TurnTwo: a business evaluation and modernization platform. The free website audit is the top-of-funnel entry point. The premium Business Modernization Assessment is the paid deliverable. A Conversational Discovery Tool interviews a prospect to scope their needs before a quote.
Why it matters
Lens is the diagnostic funnel into Jay's consulting work — it turns "show me what's wrong" into a scoped engagement. Ties directly to Outcomes pivot.